Retailer Digital
MARKETING GUIDE
Hi There!
Keeping your digital business assets up to date helps your customers easily find you online and provides an excellent opportunity to continually engage current and potential customers with your business. The following guide provides a general overview to assist in managing your digital presence. As your experience grows, Meta has a range of additional products like Ads Manager that you can utilise to promote your business. If you wish to take your digital advertising to the next level, please get in touch.
Social Media
Social media is an essential tool that provides a platform to attract customers, gain valuable insights and grow your business.
You may notice reference to ‘Meta Business Suite’ multiple times. This is your one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram.
Please see the Social Media checklist that you can work your way through.
Please note: This document is general in nature and is to be used as a guide only. BT Marketing expressly disclaims any responsibility for loss caused by reason of any person relying on this information. All reasonable care has been taken to ensure the information is correct at time of production, however no warranty is given as to the accuracy of that information.
Keeping your Facebook & Instagram pages up-to-date
- Include your company logo in your profile image.
- For Facebook - choose a cover image that best
represents your business. - Include important information, phone number, address, email address, website, opening hours, menu and a short description about your business.
- For Instagram include your website or if you have multiple links you can use https://linktr.ee.
How regularly should I post?
It’s important to post regularly on both Facebook and Instagram to engage with your customers. Scheduling content in advance is a great option that will save you time. Instructions on scheduling content has been included below.
- Con posting at least 3-4 times a week to get the best results.
- Don’t forget to post more regularly if you have an up-and-coming event, a special offer or a new menu or product launch.
Engaging with Customers
Each week it is important to put time aside to manage your social media pages. This can include:
- Checking your notifications on Facebook and Instagram. Look for comments, reviews, shares or tags.
- Checking your inbox for any messages from customers. It’s important to reply to all messages or let them know you will get back to them soon.
Monitoring Comments
- If you receive a negative comment or review, this should be dealt with immediately. If you need to resolve an issue try to take the conversation offline. Request to send them an email or
personal message. - If the comment contains offensive language or is inappropriate, you can hide or delete the comment.
How to schedule content using Meta Business Suite
Scheduling posts in advance is time-effective and helps to stay ahead of your posting.
1. Click on your business page.
2. On the left side of the page, click ‘Meta Business Suite’.
3. On the left side of the page click ‘Planner’
4. In the top right corner, click ‘Create a post’
5. From here, you will be able to add the photos or videos you would like to post and include your text. You can then choose if you would like to post this now or schedule this in advance. You can schedule as far ahead as you like.
Get started with Social Media advertising
Email us at admin@btmarketing.com.au for more information!
stories & reels
Stories
Reels on Instagram are short, entertaining videos where you can bring your brand to life! People love reels which are educational, entertaining or share a new idea! Use them to showcase a new recipe, a new flavour combo or outfit choice!
Tips for creating stories
- Include a gif or sticker to make the story more interesting. You can add gifs like ‘New Post’ or “Yum” to your story.
- Add text with more information about the story. For example New Dress, New Flavour in-store now!
- Add a direct link or direct customers to a link in the bio (on Instagram) or your website
for information.
Reels
Reels on Instagram are short, entertaining videos where you can bring your brand to life! People love reels which are educational, entertaining or share a new idea! Showcase a new recipe, a new flavour combo or outfit choice!
Tips for creating reels
- Reels can be recorded at different times, sped up and edited so don’t worry if have made a mistake or need to change anything.
- Add a catchy song to the reel. Choose a royalty-free track (business accounts cannot use copyright music).
- Some people will watch videos with no sound so it’s a good include to captions. The caption button will automatically generate the text for you.
video & canva
Video
Tips for creating videos
- Keep it short, two minutes or shorter is ideal.
- Make it look professional with good lighting and product placement. Think of what’s in the background before hitting record.
- Have an attention-grabbing moment in the first 2-3 seconds to engage the customer watching.
Canva
- Canva is a great platform for editing and creating images, videos and stories for
social media. - Use Canva to create a consistent look and template for your business. Include your business logo, consistent font and colours so customers can start to recognise your brand.
tips and tricks
Tips for Social Media Content
Consider the time of day posting. Coffee in the morning, grab-and-go lunch ideas, dinner time or Friday drinks.
Products & Services
Take a photo of the product or service. List what’s included in the pack or the special offer (include the RRP or original price if it has been discounted.
Meet the Team
Take photos of your staff members. Include information like the staff member’s favourite product or dish, how long they have worked there and why they love the local community.
Products & Services
Take a photo of the product or service. List what’s included in the pack or the special offer (include the RRP or original price if it has been discounted.
Seasonal Products
Summer outfits, warmer drinks for Winter or spring clean for Spring.
Updates
New menus, new staff members, updated trading hours, new products, new website or delivery or a new service is now available.
Important Dates
January
New Year’s Day
Australia Day
School Holidays
Summer
February
Valentine’s Day
Chinese New Year
March
St Patrick’s Day
International Women’s Day
April
Easter
Anzac Day
Pancake Day
School Holidays
May
Mother’s Day
Cinco De Mayo
June
State of Origin
School Holidays
End of Financial Year
Winter
July
School Holidays
August
Friendship Day
September
State of Origin
School Holidays
EOFY
Winter
October
Halloween
November
Melbourne Cup
December
Christmas
School Holidays
Summer